SEO & SMM

The first step of Search engine optimization starts with keyword research. There are number of keyword research tool which create confusion which one is best.

Now increase your confusion more or just rely on this new tool.

This one more tool is launched by Google Inc. It is called Search – Base Keyword Tool.

Enter the url of your website for which you want to do keyword research – then this tool will generated keyword and landing page idea. The keywords are highly relevant and specific to your website. Also you can find traffic, bid and competition on base of webpage metadata. And then you can save your result as DRAFT.

What Google Says About this tool?

1. This tool helps you identify additional advertising opportunities that aren't currently being used in your AdWords ad campaigns.

2. Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren't necessarily based on your site.

3. The keywords are also organized by category. Click any category to expand and view its subcategories. If applicable, you'll also see the keywords organized by brand names.

How Its Work- on Google Help

What Matt Cutts say about new Google Changes.




What other says?

Personalization and localization are here to stay, it will provide a better user experience. It’s relatively easy for the SEs to do. They already do IP mapping. Listing the cities, counties, states and countries in the service area will be more important. I’d like to see a “Turn It Off” checkbox though.

Placing higher weight on sites that contain Flash or Video is also easy for SEs. However, pulling apart an SWF file for all the different content that can be clicked just isn’t that easy. Harder yet is performing voice recognition on Video. I’m sure they both can be done but I’m thinking about the processor power required to do it. Even Google will be hard pressed considering the quantity. If the SEs rely on Meta Data, Alt’s or Comments, they open themselves up to keyword stuffing and the like. I just don’t see it happening, in the near term, on a large scale. I swap out content through scripts and AJAX so a good sitemap with all the content is very important.